Squarespace Spotlight
Charlotte Adam
Portrait by Marlena Kretzer
Together with Squarespace, ArtConnect has spotlighted Charlotte Adam as part of the New Voices series, which highlights emerging artists. Today, we are highlighting both Charlotte’s artistic talents and her use of digital technologies and tools, such as Squarespace. With the all-in-one platform, she can easily create a beautiful website, host content, register her domain name, sell art, and evaluate her website with analytics and much more.
Artist Bio:
As long as she can remember, Charlotte Adam has had a brush or pen in hand. Even as a child she painted her surroundings, things that fascinated her and that she desired and created her very own world on canvas and paper.
Growing up as a self-taught artist in a creative family of designers, object-related art has always been her passion.
Charlotte works in her studio in Berlin's West.
Curious to gain more insight into her artistic approach and artistic perspective, we asked a few questions.
Image credit: Charlotte Adam
How would you describe your artistic style, and what inspires your work?
My artistic style is a mix of classical and modern influences, reflecting both my love for tradition and my curiosity for experimentation. I’m deeply inspired by the richness and depth of the Old Masters, especially from the Baroque period. But I also enjoy the playful boldness of Pop Art, which feels nostalgic for me, as it was a big part of my visual world growing up.
Depending on the subject and medium, I sometimes draw from expressionist techniques, which adds another layer of depth to my work. I like this blend—it feels like I’m building a bridge between the old and the new.
I gravitate toward realistic depictions but approach each piece with a sense of exploration. I want my work to feel both familiar and a little unexpected, like it’s telling a story you haven’t quite heard before.
My paintings aim to evoke emotions, offering something rich yet refreshing. When I think about color, form, and texture, I try to combine timeless ideas of beauty with contemporary ways of expressing identity and emotion. It’s important to me that my art serves as a space for personal reflection—both for myself and for those viewing it. In a way, the blend of classic and modern influences feels like my way of exploring how we view aesthetics and the world around us today.
My inspiration comes from so many places: museums, social media, printed works, and my connections in the fashion and design world. Growing up, I spent a lot of time in museums, which sparked my early love for art. Being raised by two designers meant our home was always filled with creative conversations. Those moments made me curious—how can I challenge traditional ideas and reimagine them for a modern context? That question still drives me every time I step into my studio.
“My paintings aim to evoke emotions, offering something rich yet refreshing.”
How has your work evolved over time?
For many years, my art was deeply personal—a private outlet for my thoughts and emotions, shared only with close family and friends. It felt like a visual diary, often exploring themes of identity and the human body through portraits or abstract, figurative pieces. Then, during the pandemic, something shifted. Like many people, I found myself reflecting on life in a new way, and this introspection brought about a transformation in my work.
I began painting still lifes—flowers, delicacies, and other small, joyful objects that carried layers of meaning. These pieces symbolized longing, comfort, and the little pleasures that felt so vital during uncertain times. Even then, there was always a playful twist or a hidden story within the work, sometimes provocative or melancholic. I also started integrating text into my paintings, and my color palette softened, becoming more earthy and subtle, some might say more decorative.
A pivotal moment came three years ago when I left my marketing career to fully dedicate myself to art. This decision not only marked a turning point in my life and work but also in how I approached my practice. Suddenly, I had to market myself—something I’d done for years for others but never for my own creations. It was a big adjustment, stepping out of the background and learning to present both my work and myself authentically.
“Suddenly, I had to market myself—something I’d done for years for others but never for my own creations”
This transformation—from private expression to public dialogue—has shaped not only my art but also how I view its role in the world.
Is there a particular message or feeling you aim to communicate through your art?
Through my work, I aim to explore themes that resonate with others, like the beauty in everyday life, the complexities of identity, philosophy and the emotional depth of the human experience.
For me, art is like a conversation—a way to express emotions and experiences that can be hard to put into words. I’m drawn to capturing the complexity of feelings, especially those that might not be visible at first glance. There’s often a sense of vulnerability in my work, an exploration of what lies beneath the surface, whether in the human form or the objects I paint.
Ultimately, my hope is that my art invites people to pause for a moment and reflect—not just on what they see, but on what they feel.
Can you talk about a specific piece or series that holds a special significance to you?
It’s actually not easy for me to choose just one specific piece or series, as each work and series holds a unique significance to me. But if I had to choose, I’d say my still lifes are particularly special.
This series is particularly meaningful to me because it represents an important evolution in my work. Each year, I release limited edition works that I personalize with text and other elements, making each one an unique piece. Each work is signed, numbered, and personalized, making it one-of-a-kind.
So far, four editions have been released, and the next one will be launched at the beginning of the new year. These still lifes allow me to express my thoughts and feelings in a precise yet playful way, and they’ve become an important series in my artistic development.
Charlotte Adam Nachtschwärmer
Balancing the creative and business sides of your career can be challenging—what approaches or tools have you found most helpful in making your work more visible?
Balancing the creative and business aspects of my career has definitely been one of the bigger challenges, especially as I manage both sides myself. I create a mix of production periods, where I focus purely on making art, and business phases, where I work on promoting my work, reaching out to partners, and engaging with my audience. This allows me to stay consistent, despite the two very different mindsets required for each.
Social media is essential for me. It has become a platform that lets me show my work to a wider audience and connect with people who might not be directly in my physical or professional circle. I use Instagram as a main tool for showcasing my process, finished works, and my studio life, which has allowed me to engage with collectors, collaborators, and even other artists. The feedback and conversations that come from social media inspire and push me forward.
Additionally, networking plays a crucial role. I’ve cultivated a solid, supportive network of creative professionals, many of whom I’ve met through personal connections or via my larger network in the fashion and art scenes in Berlin. Collaborations, mutual support, and shared knowledge have given me opportunities to expand my visibility. Having a community helps amplify each other’s voices and brings visibility to work that might otherwise remain more private.
I’ve realized that the more consistent and authentic I am in both spheres, the more organically my work gains exposure.
Do you feel that a well-curated online presence enhances the way you connect with collectors, galleries, or even collaborators? How do you approach curating it?
Yes, absolutely!
For me, it’s about creating an authentic story, not just showcasing my art.
Image credit: Charlotte Adam
Any thoughts on how the digital era, with tools like Squarespace, influences the art world, especially in terms of accessibility and showcasing work?
In today’s digital age, having a well-curated website is an essential tool for artists, and platforms like Squarespace have made it easier than ever to create one that reflects your personal style.
For me, my website is more than just a place to showcase my artwork; it’s where I can truly control the narrative of my artistic journey. Unlike social media platforms where algorithms dictate visibility, my website gives me full creative control over the layout, content, and flow of information. It’s a space where I can archive my exhibitions, collaborations, and press features, allowing my audience to dive deeper into my work. I love how Squarespace makes it so easy to create a visually appealing website with the tools I need to present my work in the best light. It allows me to organize my portfolio, share the stories behind my pieces, and provide a more permanent and polished look at my creative practice. Plus, with regular updates, it becomes an ongoing reflection of where I am as an artist, which I feel is so important for creating an authentic connection with my audience.
“Squarespace makes it so easy to create a visually appealing website with the tools I need to present my work in the best light”
What I particularly appreciate is the simplicity and ease of use that Squarespace offers. It allows me to focus on the art and the message I want to convey, without getting lost in complicated technicalities. It’s the perfect platform to showcase my work in a way that’s both personal and professional, and I believe it truly enhances how people connect with what I do.
What advice would you give to aspiring artists on establishing their online presence while staying true to their art?
For aspiring artists, one key piece of advice I would offer is to stay true to their own voice and style while building their online presence. While it’s tempting to try to fit into certain trends or to compare yourself to others, authenticity is what truly resonates with people. Your art should reflect who you are, and the same goes for your online persona. This authenticity is the foundation for building a genuine connection with your audience, collectors, and collaborators.
And don’t be afraid to ask for help or seek advice! The creative community is vast, and there are many people who are willing to share their expertise. Collaboration and sharing knowledge will help you grow both artistically and professionally.
See more of Charlotte’s work
ArtConnect highlights emerging artists who showcase their unique perspectives and innovative techniques. Applications are accepted on a rolling basis. If you would like to be featured in a personal interview on ArtConnect Magazine, read through the open call and apply here.