Privacy Policy of ArtConnect GmbH

This Privacy Policy describes how ArtConnect GmbH ("we," "us," or "our") collects, uses, and discloses personal data when you use our website (the "Website") or interact with our services. By accessing or using the Website, you agree to the terms of this Privacy Policy.

1. Personal Data Collection

We collect personal data from users ("Users") of our Website for the purposes outlined below. Personal data refers to any information that can directly or indirectly identify an individual.

1.1 Access to Third-Party Accounts

  • Facebook Integration: If you access our services via your Facebook account, we may collect your contact email.

1.2 Advertising

  • Google AdSense: We use Google AdSense to display advertisements. This service may collect trackers and usage data for personalized advertising.

1.3 Analytics

  • Google Analytics, MixPanel, and Google Analytics for Firebase: These services collect trackers and usage data to analyze Website usage.

1.4 Form and Conversion Analysis

  • Hotjar: Hotjar collects trackers and usage data to improve form performance and conversion funnels.

1.5 Contacting Users

  • Contact Form: When you contact us via our contact form, we collect your email, name, and website information.

  • Newsletter Subscription: We collect your email if you subscribe to our mailing list.

1.6 Content Performance and A/B Testing

  • Google Optimize/Google Optimize 360: We conduct A/B testing and may collect trackers and usage data to improve content performance.

1.7 Data Transfer Outside the UK and EU

We may transfer personal data outside the UK or EU for specific purposes based on legal frameworks like consent, contractual clauses, or other legal bases.

1.8 External Platforms

  • Instagram and Vimeo: We display content from Instagram and Vimeo, which may collect trackers and usage data.

1.9 Payment Processing

  • Apple Pay and Stripe: We collect personal data such as billing addresses and payment details to process payments.

1.10 Heat Mapping and Session Recording

  • Hotjar Heat Maps: Hotjar collects trackers and usage data to monitor user behavior on the Website.

1.11 Hosting Infrastructure

  • Photon Engine Cloud, AWS, and Google Cloud Storage: Our Website is hosted on these platforms, which may collect personal data as specified in their privacy policies.

1.12 SPAM Protection

  • Google reCAPTCHA: This service protects our Website from spam by collecting trackers and usage data.

1.13 Tag Management

  • Google Tag Manager: Google Tag Manager collects usage data to manage tags on our Website.

1.14 Traffic Optimization

  • Cloudflare: Cloudflare collects trackers and various types of data to optimize Website traffic and security.

1.15 User Database Management

  • Intercom: We use Intercom to manage communications with Users and collect email addresses, UUIDs, and usage data.

2. Consumer Privacy Rights

2.1 California (CCPA)

California consumers have the right to:

  • Know what personal data is collected.

  • Request deletion of their personal data.

  • Opt out of the sale of their personal data (ArtConnect does not sell personal data).

  • Non-discrimination for exercising these rights.

2.2 Virginia, Colorado, Connecticut, and Utah

Consumers in these states have similar rights, including:

  • Access to personal data: Users can request access to the data we collect.

  • Request correction or deletion: Users may request to correct or delete their data.

  • Opt out of certain data processing activities (e.g., targeted advertising, sale of data, or profiling).

To exercise any of these rights, Users can contact us at hello@artconnect.com.

3. Opting Out of Interest-Based Advertising

Users can opt out of interest-based advertising by following the opt-out mechanisms provided by our services or using browser settings. Please refer to our Cookie Policy for detailed information on managing consent for cookies and trackers.

4. Additional Personal Data Sources

We may collect personal data from third parties based on legitimate interests. When we do so, we provide specific information about the source in the relevant sections of this Privacy Policy or upon request.

5. Legal Basis for Processing

We process personal data based on:

  • Consent: For specific marketing or data processing activities.

  • Contract: To fulfill our contractual obligations.

  • Legal Obligations: Compliance with legal requirements.

  • Legitimate Interests: When necessary for our business operations or third-party services.

6. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. The retention period is determined based on the type of data and legal obligations.

7. Security Measures

We implement appropriate technical and organizational measures to protect personal data from unauthorized access, alteration, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Data Subject Rights

Users have the right to:

  • Access their personal data.

  • Rectify inaccuracies.

  • Erase their personal data.

  • Restrict or object to processing.

  • Withdraw consent at any time.

To exercise these rights, contact us at hello@artconnect.com.

9. Preference Cookies

Preference cookies store information such as the User’s timezone and region to enhance the browsing experience.

10. Push Notifications

We may send push notifications to your device for relevant purposes. You can opt out of receiving push notifications by adjusting your device settings.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be effective upon posting. Please review this policy periodically for updates.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

ArtConnect GmbH
Eitel-Fritz Str. 7, 14129 Berlin
Email: hello@artconnect.com

We will respond to your inquiry as soon as possible.