As an artist, your work is your passion and deserves a place to shine. Without a website, you’re leaving opportunities on the table. With Squarespace, you’ll be able to create a stunning, easy-to-maintain website that amplifies your visibility, protects your independence, and unlocks creative opportunities—no tech expertise required.

Whether showcasing your portfolio, selling your art, or building your community, Squarespace gives you the tools and confidence to get started.

With social media, galleries and sales platforms, do you really need your own website? - YES!

Reasons for having your own website.

Independence from third-party social media websites
Complete ownership and individuality (branding is important!)
Credibility and professionalism to stand out

Having a website isn’t about replacing social media or galleries; it’s about creating a space that’s entirely your own.

Charlotte Adam - Please Stop Smoking

Creative ways to use your website

Here’s how a website can work for you:

Showcase your portfolio

Highlight your best work with full control over presentation

Sell your work

Integrate an online shop or make ordering commissions easy with forms.

Offer exclusive content

Utilize password-protected pages for exclusive collections or monetize content with memberships, courses or paywalled blog posts

Wholesale and press kits

Create dedicated pages for retailers or publishers with essential info about your practice

Getting Started with Squarespace

Set a primary goal
- Once you have a clear intention for your website, you can add secondary goals.
Decide which pages you need
- Homepage, About, Portfolio, Contact, Legal pages (more on that later...)
Choose a template
- Choose a template with a layout that’s close to your vision or even create your own with Squarespace AI. Don’t worry about fonts + colors just yet. Get started with Squarespace templates
Adjust font and colors
- Match it to your style. Stick to 2-3 fonts and 5-6 colors. Check for good contrast and readability.
Add your content
- You can easily move things around, change texts and images, and add and remove things. Use Squarespace AI to easily write texts
Make it responsive
- Always check the mobile view

Learn more and go step-by-step with Sara Gisabella in our online workshop:
SQSP x ArtConnect: A Website makes it Real

SEO Resources

Following best practices increases your chance of Google driving traffic to your website.

SEO titles and descriptions

Adding SEO titles and descriptions help searchers to understand what your page is about. Here’s how to add SEO titles & descriptions

Alt text for images

Search Engines and people with visual impairments can’t see your images. Give each image an alt text that describes the image for them. Here’s how to add alt text.

Image Compression

No one likes slow pages. Compress images to under 500KB (even better under 300KB) for faster load times. Use TinyJPEG for compression.

BONUS: Write a 1-2 sentences mini bio about yourself and add it to the footer area (the bottom of the page that always repeats). That way search engines always know what you’re all about.

Checkout the Squarespace SEO checklist here.

Legal Compliance

Disclaimer: We don’t offer legal advice. You need to do your own due diligence.

German artists: A legal notice (“Impressum”) with name, summonable address, and contact details, VAT-ID (if applicable). Please note that PO Box addresses are not compliant. Purchase an imprint template here.
A privacy policy that outlines how your website collects and stores user data. Purchase a template here
For shops: terms and services, return policies, cancellation rights (Terms and Conditions) Purchase a template here
A cookie banner that allows users to opt-out or manage cookies (included in SQSP) How to add a cookie banner